Our Story
Built by
Family.
For Everyone.
YumFam Beauty Supply was founded by a Black mother and daughter with one simple belief — beauty should be accessible, affordable, and celebrated for everyone.
Est.
2020
Founded by Mother & Daughter
The YumFam Story
It started the way most great things do — at home, around family. As a Black mother, I watched my daughter Gigi light up every time she got her hair done. I saw how much beauty meant to her confidence, her identity, her joy. And I knew other families deserved that same feeling without breaking the bank.
Together, Gigi and I built YumFam Beauty Supply from the ground up. We knew what our community needed because we are the community. We stocked what we actually use — 100% human hair wigs, Brazilian bundles, edge control, beard kits for the men, detanglers for the kids, body oils, nail care, foot care. Everything.
We built this for the single mom doing her daughter's hair on Sunday night. For the barber stocking his shop. For the nail tech building her clientele. For every family that hustles hard and deserves to look and feel their best.
Beauty for everyone. Priced for the hustle. That's YumFam.
Our Mission
"Representation, Affordability & Community — in every product we carry."
We are a Black-owned, family-run beauty supply built to serve our community first. Every product we carry, every price we set, every decision we make — it's for you.
The People Behind It
Meet the Family
The Founder
CEO & Visionary
The vision, the drive, the heart of YumFam. Built this from love for the community.
Creative Director
Brand & Creative
The inspiration behind it all. Passion for beauty sparked everything.
Operations
Fulfillment & Logistics
Keeping orders moving and shelves stocked. The backbone of the operation.
Team YumFam
The Whole Crew
Family first, always. Every order is packed with love by our crew.
What We Stand For
Our Values
Community First
We are Black-owned and community-driven. Every decision we make puts our people first.
Family Values
We run this business like we run our home — with love, respect, and accountability.
Quality Always
100% human hair, trusted brands, and products we use ourselves. No shortcuts.
Priced to Hustle
Retail or bulk — our prices are set so everyone can afford to look and feel their best.
300+
Products
8
Categories
100%
Black Owned
∞
Family Love
Join the Family
Shop With Us.
We Got You.
Whether you're buying for yourself, your family, or your business — YumFam has everything you need at prices that make sense.